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Fabric comparison
Snuggle-hug-towel and snuggle-hug-reversible-towel are both cut from the same double-layer muslin cotton we use across Epic. The real difference comes down to construction: one has a single right side, the other is finished so you can use either side. Here is how they actually compare for bath time.
By Vanessa & Bob, Epic in Bali · Updated 28 July 2026
| snuggle-hug-towel | snuggle-hug-reversible-towel | |
|---|---|---|
| Fibre and construction | Snuggle-hug-towel is cut from Epic's double-layer muslin cotton, woven in the same open, loose weave as the rest of our fabric, with one designated front and back. | Snuggle-hug-reversible-towel uses the same double-layer muslin cotton, but it is finished so both faces are usable, no wrong side to worry about when you pull it out of the wash. |
| Breathability | The open weave leaves small gaps that let air move through, so it stays breathable against your baby's skin. | Same open weave, and since both sides are finished the same way, it breathes just as well no matter which face is against your baby. |
| Weight and feel | Pre-washed before it ships, so it arrives soft and lightweight rather than stiff. | Also pre-washed and just as lightweight. The reversible finish does not add bulk, it is the same muslin cotton, just usable both ways. |
| Hot-weather performance | The loose weave dries quickly and does not trap heat, which helps in warm, humid climates. | Dries at the same rate and offers the same airflow. The reversible construction does not change how the fabric handles heat. |
| Softness and durability | Muslin softens more with every wash and will crease easily, that is normal and not a sign of wear. | Softens the same way over time. Being able to flip it to the other side can spread wear across both faces instead of just one. |
| Best for | Best for parents who want a simple, straightforward towel with one clear side. | Best for parents who like the flexibility of using either side, or want to keep rotating which face gets used. |
Choose snuggle-hug-towel if you want a simple muslin cotton towel with one clear side and nothing extra to think about.
Choose snuggle-hug-reversible-towel if you like being able to use either side and want that flexibility built into your bath time routine.